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Rebranding BeneKids

Rebranding from School of Life to BeneKids

A couple of months ago, C.F. School of Life was contacted by The School of Life, an organization within Amsterdam that organizes classes with regards to life issues. They informed us, in a very kind way, that even though they admire what we are doing, they were quite bothered about the large similarities in our names. It had caused confusion amongst their stakeholders and ours, something that we experienced ourselves as well. Their name, is however, legally protected by the BOIP, and therefore board Scheepbouwer had no other option than to change the name. Moreover, as we are hoping to grow as a charity, we saw this as a necessity, not only for them, but also for us.

Within the past few months, Board Scheepbouwer had the important task of finding a new name. This process demanded time and a lot of energy, as we wanted to be completely sure that there would not be a name similar to ours. Furthermore, the name has to generally represent what we are doing and what we stand for.

This name, which is a assembly of the sentence, ‘Benefits for Kids’ will be used throughout the future of this charity organization and will be accompanied by the slogan: ‘with dedication to education.’ We consider this slogan to fit better with the new name and explain the purpose of this charity.

We are very excited about these changes, but mostly, we are looking forward to focus on what really matters: raising money for the education of children!

Story behind the logo

Story behind the logo.

The colours of the logo are orange grey and black (without the white background). This is based on the sun (orange) which is symbolical for light and life. The earth, ground is black. The upbringing of some children is also very dark. By means of the sun that breaks through, the earth is lightened up, so that it turns the black (darkness) into grey, which eventually results in the sun, thus bringing back life. Light in the darkness. Offering and taking care of education means a future for a better life. Hence, the pencil amongst the colours with the house which symbolically represents a roof above the head. Long story short, the orange symbolizes the sun, which offers life in the darkness which is seen in the black and grey. Education is life, and is therefore accompanied by the orange of life.

Board Elion 2015/2016

In 2015, three fellow students and I founded Charity Foundation School of Life. Derived from an initiative of the board of our student association Comitas, we felt like it was time to give back to the world through education. Our vision for what at that time was merely a concept; to start a charity foundation run by students in order to create equal chances in education for students in third world countries. All driven by high motivation and passion to make this vision come true, we quickly turned the concept into an official charity foundation with the name of School of Life. Immediately, we got great financial support from our friends and fellow students from Comitas. With the energy-boost this support gave us, we organized our first event; a charity dinner including auction and lottery at Duin & Kruidberg. This was a great success and the statement was made; we were pursuing our vision! Within four months, we realized our target of raising 10.000 euros and it was time to professionalize the foundation. We closed down our amazing board year and the first year of School of Life with the first edition of the Craft Beer Festival, which was a great success!

The greatest highlight of our board year was the trip to Nicaragua to visit the first hotel of Hotel con Corazon. We stayed at the beautiful, charismatic hotel for five days and got to know the staff very well. We also had the chance to meet the tutors of the educational program. We were even allowed to help the tutors with classes like English and mathematics. In these five days, we realized that these people are putting their hearts and souls into providing better education for children in need of better guidance. Most importantly, we learned that the money raised by School of Life is in right hands. From these five days, we learned that it is more important to help a community grow and develop into a self-supporting community rather than stopping to support a community after having handed out the money raised. We must help others help themselves!

Looking at what School of Life has accomplished in such a short time makes us as founding board proud. Not because of our own achievements, but because everyone involved in School of Life is creating a movement where awareness towards better education a prosperous future is the golden thread. We are certain that in all the years to come, we will all keep working towards realizing the dream of School of Life: to provide every child with education.

Board Reddingius 2016/2017

Taking over the board of School of Life as four fresh individuals was not easy.
As all boards do, we set goals for 2017. Our first goal was to make School of Life even more known and appreciated within Hotelschool The Hague. The second was to raise at least an amount of €15.000, -.
One year, 60 meetings and five successful events further, we gained so much experience, we have faced ups and downs but have accomplished something beautiful. Not only is School of Life more well-known within the Hotelschool (Amsterdam), we also raised an amount of €25.000, -.
We are honoured to give this large amount as a loan to our partner, Hotel con Corazón, for their project with building a new hotel in Mexico. The hotel is expected to be finished in Dec 2019 where after, 75% of their profit will go to the support of education in neighbouring villages.

We would like to thank all the ones who have supported School of Life over the past year. Especially, the teamwork with the Ambassadors, the donations of Student Association Comitas, donations of friends, family and the ones who believe we can provide a better education system in developing countries in cooperation with Hotel con Corazón.

Board Elion 2015/2016

In 2015, three fellow students and I founded Charity Foundation School of Life. Derived from an initiative of the board of our student association Comitas, we felt like it was time to give back to the world through education. Our vision for what at that time was merely a concept; to start a charity foundation run by students in order to create equal chances in education for students in third world countries. All driven by high motivation and passion to make this vision come true, we quickly turned the concept into an official charity foundation with the name of School of Life. Immediately, we got great financial support from our friends and fellow students from Comitas. With the energy-boost this support gave us, we organized our first event; a charity dinner including auction and lottery at Duin & Kruidberg. This was a great success and the statement was made; we were pursuing our vision! Within four months, we realized our target of raising 10.000 euros and it was time to professionalize the foundation. We closed down our amazing board year and the first year of School of Life with the first edition of the Craft Beer Festival, which was a great success!

The greatest highlight of our board year was the trip to Nicaragua to visit the first hotel of Hotel con Corazon. We stayed at the beautiful, charismatic hotel for five days and got to know the staff very well. We also had the chance to meet the tutors of the educational program. We were even allowed to help the tutors with classes like English and mathematics. In these five days, we realized that these people are putting their hearts and souls into providing better education for children in need of better guidance. Most importantly, we learned that the money raised by School of Life is in right hands. From these five days, we learned that it is more important to help a community grow and develop into a self-supporting community rather than stopping to support a community after having handed out the money raised. We must help others help themselves!

Looking at what School of Life has accomplished in such a short time makes us as founding board proud. Not because of our own achievements, but because everyone involved in School of Life is creating a movement where awareness towards better education a prosperous future is the golden thread. We are certain that in all the years to come, we will all keep working towards realizing the dream of School of Life: to provide every child with education.